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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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Explaining resistance to change : some experimental evidence and implications
Krügel, Jan Philipp
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2017
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1st edition
circumstances under which employees are more accepting of change with a laboratory
experiment
. His findings suggest that if …
Persistent link: https://www.econbiz.de/10011808083
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