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Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
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