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  • Search: subject:"explanation type"
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Consumer behaviour 1 Distribution channel 1 Internet marketing 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Personalisierung 1 Personalization 1 Vertriebsweg 1 Viral marketing 1 Virales Marketing 1 explanation type 1 online reviews 1 perceived usefulness 1 response channel 1 review valence 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Gao, Yixing 1 Zhang, Lu 1 Zheng, Xiaoyun 1
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The Cornell hospitality quarterly 1
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ECONIS (ZBW) 1
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Let's talk about this in public : consumer expectations for online review response
Zhang, Lu; Gao, Yixing; Zheng, Xiaoyun - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 68-83
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