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comparisons 1 consumer choice 1 explicit reference points 1 online bidding behavior 1
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Dholakia, Utpal M. 1 Simonson, Itamar 1
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The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
Dholakia, Utpal M.; Simonson, Itamar - In: Marketing Science 24 (2005) 2, pp. 206-217
focal auction with adjacent listings. Results showed that explicit reference points (1) diminished the influence of adjacent …
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