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comparisons
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consumer choice
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explicit reference points
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online bidding behavior
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The Effect of
Explicit
Reference
Points
on Consumer Choice and Online Bidding Behavior
Dholakia, Utpal M.
;
Simonson, Itamar
- In:
Marketing Science
24
(
2005
)
2
,
pp. 206-217
focal auction with adjacent listings. Results showed that
explicit
reference
points
(1) diminished the influence of adjacent …
Persistent link: https://www.econbiz.de/10008787994
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