Peaches with PDO Calanda are one of the 20 fruits with PDO existing in Spain. The aim of this work is tounderstand how consumers make their choices based on the most important peaches’ attributes and levels. In thiswork, 4 attributes with 3 levels in each attribute have been considered (price:...

Peaches with PDO Calanda are one of the 20 fruits with PDO existing in Spain. The aim of this work is to understand how consumers make their choices based on the most important peaches’ attributes and levels. In this work, 4 attributes with 3 levels in each attribute have been considered...