Sun, Qianmin; Deng, Xiaoyu; Hu, Zuohao - In: South African journal of business management 55 (2024) 1, pp. 1-13
Purpose: This study investigated the roles of marketing exploitation and exploration as strategies in export companies …, including interaction terms to both, has been conducted to test the main effect, the impact of marketing exploitation and …/results: Empirically, results show that marketing exploitation and marketing exploration are positively related to export performance …