Search Results - subject:"extended reality"

A Study on Metaverse Risks and Risk Perceptions

Shin, Sunkyung; Park, Joo-Yeun - 2024

The development of Metaverse technology is transforming our lives by shifting our daily activities from the offline to the online world. Metaverse has begun to be recognized as a key industry and future technology by leading the onlineization of daily life that is impossible in reality due to...

Persistent link: https://www.econbiz.de/10015057377

Augmented reality marketing in hospitality and tourism : a guide for researchers and managers

Dieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, … - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 97-117

Persistent link: https://www.econbiz.de/10015152962

Literature review of extended reality research in consumer experience : insight from semantic network analysis and topic modeling

Choi, Hansol; Lee, Hyemi - In: Asia marketing journal 26 (2024) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10015398957

Phygital customer experience in the metaverse : a study of consumer sensory perception of sight, touch, sound, scent, and taste

Batat, Wided - In: Journal of retailing and consumer services 78 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10015095225

Training courses by metaverse : intention of consumers in Colombia

Simbaqueba-Uribe, John; Alvarez-Risco, Aldo; … - In: Development studies research 11 (2024) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10014530255

Generative artificial intelligence of things systems, multisensory immersive extended reality technologies, and algorithmic big data simulation and modelling tools in digital twin...

Kliestik, Tomas; Kráľ, Pavol; Bugaj, Martin; Durana, Pavol - In: Equilibrium : quarterly journal of economics and … 19 (2024) 2, pp. 429-461

Persistent link: https://www.econbiz.de/10014635387

Conceptualization and development of a scale for brand experience in extended reality

Jeon, Joo-Eon - In: Global Business & Finance Review (GBFR) 28 (2023) 6, pp. 1-22

Purpose: This study aims to conceptualize the brand experience that users' avatars can experience on an XR platform and develop items to measure it. Design/methodology/approach: The author presents both a conceptual analysis of brand experience in XR (BXIXR) and a BXIXR scale by conducting a...

Persistent link: https://www.econbiz.de/10015098765

Das Extended-Reality-Canvas – Wie können Unternehmen XR-Projekte erfolgreich implementieren?

Pöhler, Ludger; Belda, Fabian; Teuteberg, Frank - In: HMD Praxis der Wirtschaftsinformatik 60 (2023) 3, pp. 754-773

Extended-Reality-Technologien (XR-Technologien) haben in den vergangenen Jahren einen erheblichen technologischen …

Persistent link: https://www.econbiz.de/10015166341

Are we there or do we have more to do? : metaverse in facility management and future prospects

El Jaouhari, Asmae; Arif, Jabir; Samadhiya, Ashutosh; … - In: International journal of strategic property management 27 (2023) 3, pp. 159-175

Persistent link: https://www.econbiz.de/10014427142

Das Extended-Reality-Canvas : wie können Unternehmen XR-Projekte erfolgreich implementieren?

Pöhler, Ludger; Belda, Fabian; Teuteberg, Frank - In: HMD : Praxis der Wirtschaftsinformatik 60 (2023) 3, pp. 754-773

Persistent link: https://www.econbiz.de/10014369735