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  • Search: subject:"extensions"
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Year of publication
Subject
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Brand extensions 147 Consumer behaviour 87 Brand management 81 Brand extension 63 Brand image 63 Konsumentenverhalten 63 Markentransfer 63 Markenführung 62 Markenimage 46 Brand 40 Markenartikel 40 Theorie 20 Theory 19 Brand equity 18 brand extensions 18 Brands 17 New product development 17 Innovation 13 Marketing management 13 Marketingmanagement 13 extensions 12 Marketing strategy 11 Brand loyalty 10 Produktentwicklung 10 Präferenztheorie 10 Brand identity 9 Line extensions 9 Theory of preferences 9 Consumer goods 8 Luxury goods 8 Luxusgüter 8 Advertising 7 Consumers 7 Extensions 7 Perception 7 Product management 7 Arbeitslosenversicherung 6 Brand Extensions 6 Game theory 6 Spieltheorie 6
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Online availability
All
Undetermined 201 Free 66 CC license 3
Type of publication
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Article 262 Book / Working Paper 51 Other 1
Type of publication (narrower categories)
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Article in journal 108 Aufsatz in Zeitschrift 108 research-article 77 Working Paper 17 Arbeitspapier 14 Graue Literatur 13 Non-commercial literature 13 conceptual-paper 8 case-report 6 viewpoint 6 review-article 5 Article 3 review 3 Congress Report 2 Conference paper 1 Konferenzbeitrag 1 non-article 1
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Language
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English 245 Undetermined 65 German 2 French 2
Author
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Boisvert, Jean 6 Thomson, William 6 Pina, José M. 5 Albertini, Julien 4 Bejan, Camelia 4 Poirier, Arthur 4 de Chernatony, Leslie 4 BOSSERT, Walter 3 Dwivedi, Abhishek 3 Freer, Mikhail 3 Keller, Kevin Lane 3 Martinelli, César 3 Martínez, Eva 3 Merrilees, Bill 3 Nyeck, Simon 3 Palmeira, Mauricio 3 Ramanathan, Jayasankar 3 Sharma, Narendra K. 3 Sichtmann, Christina 3 Srivastava, Kavita 3 Veg, Nathalie 3 Veg-Sala, Nathalie 3 Velayudhan, Sanal Kumar 3 Aguirre-Rodriguez, Alexandra 2 Alvarez, Cecilia M. O. 2 Alwi, Sharifah 2 Ambler, Tim 2 Arlegi, Ritxar 2 Ashraf, Rohail 2 Baird, Michael 2 Bezawada, Ram 2 Bhat, Subodh 2 Blut, Markus 2 Bompadre, Agustín 2 Bradbury, Katharine L. 2 Chateauneuf, Alain 2 Chattaraman, Veena 2 Czellar, Sandor 2 Diamantopoulos, Adamantios 2 Dimitrov, Dinko 2
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Institution
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HAL 3 University of Rochester - Center for Economic Research (RCER) 3 Département de Sciences Économiques, Université de Montréal 2 EconWPA 2 Université Paris-Dauphine (Paris IX) 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Centre Interuniversitaire de Recherche en Économie Quantitative (CIREQ) 1 Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne) 1 Centre for European Policy Studies (CEPS) 1 Dipartimento di Management, Università Ca' Foscari Venezia 1 Dipartimento di Scienze per l'Economia e l'Impresa, Università degli Studi di Firenze 1 European Association of Agricultural Economists - EAAE 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 Faculty of Economics, University of Cambridge 1 Federal Reserve Bank of Boston 1 Federal Reserve Board (Board of Governors of the Federal Reserve System) 1 Industrial Relations Section, Department of Economics 1 Instituto Valenciano de Investigaciones Económicas (IVIE) 1 Institutt for foretaksøkonomi, Norges Handelshøyskole (NHH) 1 International Institute of Social and Economic Sciences 1 International Monetary Fund (IMF) 1 National Research University Higher School of Economics 1 Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät 1 Université <Genève> / Section des Hautes Etudes Commerciales 1 Université Paris-Dauphine 1 W.E. Upjohn Institute for Employment Research 1
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Published in...
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Journal of Product & Brand Management 42 European Journal of Marketing 11 Journal of Consumer Marketing 10 The journal of brand management : an international journal 10 Strategic Direction 9 Marketing Intelligence & Planning 8 Journal of business research : JBR 6 Journal of Business Research 5 Journal of the Academy of Marketing Science 4 The journal of product & brand management 4 Asia Pacific Journal of Marketing and Logistics 3 Cahiers de recherche 3 International Marketing Review 3 Marketing intelligence & planning 3 Post-Print / HAL 3 RCER Working Papers 3 Sport, Business and Management: An International Journal 3 AMS review : official publication of the Academy of Marketing Science 2 ECARES working paper 2 Economic Systems Research 2 Economics Papers from University Paris Dauphine 2 European journal of marketing : EJM 2 Federal Reserve Bulletin 2 Games and Economic Behavior 2 IRZ : Zeitschrift für internationale Rechnungslegung 2 Information systems research : ISR 2 International Journal of Commerce and Management 2 International Journal of Contemporary Hospitality Management 2 International Journal of Game Theory 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of Fashion Marketing and Management: An International Journal 2 Journal of Global Optimization 2 Journal of Services Marketing 2 Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology 2 Journal of information systems : a publication of the Accounting Information Systems Section of the American Accounting Associaton 2 Journal of marketing 2 Journal of mathematical economics 2 Journal of strategic marketing 2 MPRA Paper 2 Marketing Letters 2
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Source
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ECONIS (ZBW) 123 Other ZBW resources 107 RePEc 72 EconStor 6 BASE 4 USB Cologne (business full texts) 2
Showing 1 - 10 of 314
Did you mean: subject:"extension" (4,401 results)
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10015192501
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A critical review of best-worst method applications in the transportation and logistics industry
Mollaoglu, Mahmut; Gul, Muhammet - In: LogForum : scientific journal of logistics 21 (2025) 1, pp. 13-33
Persistent link: https://www.econbiz.de/10015446295
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A concise guide to difference-in-differences methods for economists with applications to taxation, regulation, and environment
Bosco, Bruno; Maranzano, Paolo - 2025
Persistent link: https://www.econbiz.de/10015410906
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Vis inertiae and statistical inference : a review of Difference-in-Differences methods employed in economics and other subjects
Bosco, Bruno Paolo; Maranzano, Paolo - In: Econometrics : open access journal 13 (2025) 4, pp. 1-56
Difference in Differences (DiD) is a useful statistical technique employed by researchers to estimate the effects of exogenous events on the outcome of some response variables in random samples of treated units (i.e., units exposed to the event) ideally drawn from an infinite population. The...
Persistent link: https://www.econbiz.de/10015562085
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The macroeconomic effects of unemployment insurance extensions : a policy rule-based identification approach
Domínguez Díaz, Rubén; Zhang, Donghai - 2025
Persistent link: https://www.econbiz.de/10015407082
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Evaluating BPMN extensions for continuous processes based on use cases and expert interviews
Strutzenberger, Diana; Mangler, Juergen; Rinderle-Ma, … - In: Business & information systems engineering 66 (2024) 6, pp. 709-735
Persistent link: https://www.econbiz.de/10015195620
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From a role-playing game (RPG) to abrand : strategic implications from an over-two-decade case
Au, Cheuk Hang; Chou, Chih-Yuan; Ho, Kevin K. W. - In: Journal of organizational computing and electronic commerce 34 (2024) 3, pp. 190-212
Persistent link: https://www.econbiz.de/10015053176
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How do line extensions impact brand sales? : the role of feature similarity and brand architecture
Sezen, Burcu; Pauwels, Koen; Ataman, Berk - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 537-550
Persistent link: https://www.econbiz.de/10015138090
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Measuring indecisiveness
Abul Naga, Ramses H.; Papi, Mauro - 2024
Persistent link: https://www.econbiz.de/10015048089
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Extensions of partial priorities and stability in school choice
Kitahara, Minoru; Okumura, Yasunori - In: Mathematical social sciences 131 (2024), pp. 1-4
Persistent link: https://www.econbiz.de/10015531687
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