Search Results - subject:"extrinsic attributes"

Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 4-21

In the ultra-high temperature (UHT) milk category, parent brands introduce line extensions as innovative product designs to address the competitiveness in the market. However, not knowing if consumers will purchase the product results in uncertainty for the product design and marketing team....

Persistent link: https://www.econbiz.de/10015207159

Designing to attract in an emerging market : applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 4-21

Persistent link: https://www.econbiz.de/10013382450

Consequentiality beliefs and consumer valuation of extrinsic attributes in beef

Li, Xiaogu; Jensen, Kimberly L.; Lambert, Dayton M.; … - In: Journal of agricultural and applied economics : JAEE 50 (2018) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012038049

Is Presentation Everything? Using Visual Presentation of Attributes in Discrete Choice Experiments to Measure the Relative Importance of Intrinsic and Extrinsic Beef Attributes

Umberger, Wendy J.; Mueller, Simone C. - 2010

A unique discrete choice experiment (DCE) is used to estimate the relative importance ofquality attributes to Australian beef consumers. In the DCE, consumers choose theirpreferred beef steaks from options varying in a large number of intrinsic (marbling and fattrim) and extrinsic/credence...

Persistent link: https://www.econbiz.de/10009446164

Is Presentation Everything? Using Visual Presentation of Attributes in Discrete Choice Experiments to Measure the Relative Importance of Intrinsic and Extrinsic Beef Attributes

Umberger, Wendy J.; Mueller, Simone C. - Agricultural and Applied Economics Association - AAEA - 2010

A unique discrete choice experiment (DCE) is used to estimate the relative importance of quality attributes to Australian beef consumers. In the DCE, consumers choose their preferred beef steaks from options varying in a large number of intrinsic (marbling and fat trim) and extrinsic/credence...

Persistent link: https://www.econbiz.de/10009020403

The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands

Quintal, Vanessa; Sims, Daniel - 2009

The study examines brand familiarity, extrinsic attributes, perceived quality and risk for their effects on purchase …-too brands, it had a negative mediating effect on extrinsic attributes-purchase intentions for the prototypical brand. Finally …

Persistent link: https://www.econbiz.de/10009434779