Search Results - subject:"eye tracking technology"

The role of cognitive processes in healthy consumption food products : an eye-tracking technology study

Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - 2025

Persistent link: https://www.econbiz.de/10015371493

Overview of the use of eye-tracking technology for monitoring consumer views

Peša, Anita; Valčić, Marko; Smokrović, Ana Maria; … - In: Naše gospodarstvo / Our Economy 70 (2024) 1, pp. 61-70

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of … to the latest findings on consumer behavior in the field of eye-tracking technology. …

Persistent link: https://www.econbiz.de/10015062307

Overview of the use of eye-tracking technology for monitoring consumer views

Peša, Anita; Valčić, Marko; Smokrović, Ana Maria; … - In: Naše gospodarstvo : NG 70 (2024) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10014529961

The effect of consumption goals on review helpfulness : behavioral and eye-tracking research

Chen, Lele; Jing, Kunpeng; Mei, Yupeng - In: Journal of retailing and consumer services 76 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014460789

Visitors' spatial-temporal behaviour and their learning experience : a comparative study

Huang, Xiaoting; Chen, Meixin; Wang, Ying; Yi, Jin; … - In: Tourism management perspectives : TMP 42 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013364417

The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles

Litfin, Thorsten; Teckert, Özlem; Lamberz, Julia - 2017

the eye-tracking technology is combined with a questionnaire. In an experiment six pairs of “LEGO®” models, which have …

Persistent link: https://www.econbiz.de/10011920376

Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?

Morovican, Ana Marija; Kummer, Claudia - 2016

This contribution investigates under which conditions consumers can identify a product's country of origin when confronted with conflicting information on the product package. Our study draws on current literature on the country-of-origin effect and on foreign branding, a naming strategy...

Persistent link: https://www.econbiz.de/10011920319

Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations

Ulutas, Berna Haktanirlar; Özkan, N. Fırat; … - In: Central European journal of operations research 28 (2020) 2, pp. 761-777

Persistent link: https://www.econbiz.de/10012242852

Displays signs and involvement : the visual path to purchase intention

Behe, Bridget K.; Zhao, Jing; Sage, Lynne; Huddleston, … - In: The international review of retail, distribution and … 23 (2013) 5, pp. 511-522

Persistent link: https://www.econbiz.de/10010222157