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Search: subject:"eyetracking"
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eye-tracking
20
Consumer behaviour
12
Eye-tracking
12
Konsumentenverhalten
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Advertising effects
8
Werbewirkung
8
Advertising
6
Neuromarketing
6
Perception
6
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6
Werbung
5
Internet marketing
4
Online-Marketing
4
Visual attention
4
consumer behavior
4
visual attention
4
Experiment
3
Eye-Tracking
3
eye movement
3
online consumer behavior
3
virtual reality
3
web design
3
web interactivity
3
Attention
2
Congruency
2
Effectiveness
2
Focal points
2
Hide & seek
2
Music
2
Neurophysiological measurement
2
Signaling
2
Social Web
2
Social media
2
Social web
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Visual perception
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Visuelle Wahrnehmung
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aircraft inspection
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consumer behaviour
2
feedforward information
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sustainability
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Bigné Alcañiz, J. Enrique
3
ROBU, Adriana-Emilia
3
Alcañiz, Mariano
2
Ausin-Azofra, Jose Manuel
2
Bowling, Shannon Raye
2
Glöckner, Andreas
2
Goldlücke, S.
2
Guixeres, Jaime
2
Hausfeld, J.
2
Lamberz, Julia
2
Litfin, Thorsten
2
Marín-Morales, Javier
2
Meeh-Bunse, Gunther
2
Mikac, Mirta
2
Rončević, Ivana
2
Teckert, Özlem
2
Šola, Hedda Martina
2
Ahlgrimm, Andrea
1
Ahrens, Antje
1
Alós-Ferrer, Carlos
1
Asgari, Omid
1
Ashby, Nathaniel J.S.
1
Azimzadeh, Seyed Morteza
1
Badenes-Rocha, Alberto
1
Barbierato, Elena
1
Bellman, Steven
1
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1
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1
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1
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1
Breuer, Christoph
1
Busch, Gesa
1
Cepoi, Cosmin-Octavian
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Chen, Yasheng
1
Choudhury, Charisma F.
1
Darnstaedt, Daniel A.
1
GROSSECK, Gabriela
1
Garczarek-Bąkv, Urszula
1
Gauly, Sarah Arianna
1
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Judgment and Decision Making
3
CrossCultural Management Journal
2
European research studies
2
Experimental economics : a journal of the Economic Science Association
2
Annals of Faculty of Economics
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Central European business review : CEBR
1
China journal of accounting studies
1
Electronic commerce research
1
European Research on Management and Business Economics (ERMBE)
1
European journal of marketing
1
European research on management and business economics
1
Experimental Economics
1
Financial innovation : FIN
1
German journal of agricultural economics : GJAE
1
Health economics
1
Informatica Economica
1
International journal of management and economics
1
International journal of wine business research
1
Journal of Industrial Engineering and Management (JIEM)
1
Journal of Innovation & Knowledge (JIK)
1
Journal of business economics and management
1
Journal of industrial engineering and management : JIEM
1
Journal of innovation & knowledge : JIK
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management Intercultural
1
Prizren social science journal
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Psychology & Marketing
1
Psychology & marketing
1
Transport reviews : a transnational transdisciplinary journal
1
Zeitschrift für Arbeitswissenschaft
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ECONIS (ZBW)
23
RePEc
8
EconStor
6
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1
A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context
Bird, Jonathan M.
;
Smart, Philip A.
;
Harris, David J.
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1427-1447
Persistent link: https://www.econbiz.de/10014368588
Saved in:
2
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
3
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
4
Utilising physiological data for augmenting travel choice models : methodological frameworks and directions of future research
Hancock, Thomas O.
;
Choudhury, Charisma F.
- In:
Transport reviews : a transnational transdisciplinary …
43
(
2023
)
5
,
pp. 838-866
Persistent link: https://www.econbiz.de/10014323467
Saved in:
5
The joint effect of investors' trait scepticism and the familiarity and readability of key audit matters on the communicative value of audit reports
Xu, Xin
;
Ye, Fengying
;
Chen, Yasheng
- In:
China journal of accounting studies
11
(
2023
)
1
,
pp. 1-28
issues discussed in the KAM. Additionally, using an
eye-tracking
device, we find that the communicative value of audit …
Persistent link: https://www.econbiz.de/10014316846
Saved in:
6
Gazing through the bubble : an experimental investigation into financial risk-taking using
eye-tracking
Toma, Filip-Mihai
;
Cepoi, Cosmin-Octavian
;
Kubinschi, …
- In:
Financial innovation : FIN
9
(
2023
)
1
,
pp. 1-27
, depending on the presented visual stimuli. Using
eye-tracking
data, we investigated the effects of arousal, attention, and …
Persistent link: https://www.econbiz.de/10014288934
Saved in:
7
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
8
Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
9
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of Innovation & Knowledge (JIK)
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013266816
Saved in:
10
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
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