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~subject:"experimental economics"
~subject:"Consumer behaviour"
~person:"Chen, Sixing"
~language:"eng"
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experimental economics
Consumer behaviour
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2
Eye-tracking experiment
2
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Advertising effects
1
Audiovisual
1
Augmented reality (AR)
1
Cross-modal correspondence
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Music
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Musik
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Chen, Sixing
Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
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Palma, Marco A.
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Alós-Ferrer, Carlos
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Balcombe, Kelvin G.
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Bogomolova, Svetlana
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Fraser, Iain M.
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Funaki, Yukihiko
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Jardim, William Carvalho
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Krucien, Nicolas
2
Ladeira, Wagner Junior
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Li, Shu
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McSorley, Eugene
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Minahan, Stella
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Nayga, Rodolfo M.
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Ritschel, Alexander
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Ryan, Mandy
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Santini, Fernando de Oliveira
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Simonetti, Aline
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Yang, Shuai
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Agrawal, Suchi
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Ahn, Jae-Hyeon
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Ailawadi, Kusum L.
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Al-Shuaili, Ahmed Hamed
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Alcañiz, Mariano
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Aliyev, Farhad
1
Alniacik, Umit
1
Aminihajibashi, Samira
1
Aribarg, Anocha
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Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai
;
Chang, Xinyu
;
Chen, Sixing
;
Lin, Shan
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
Saved in:
2
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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