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~subject:"experimental economics"
~subject:"Consumer behaviour"
~subject:"Advertising"
~isPartOf:"International journal of entrepreneurial behavior & research"
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International journal of entrepreneurial behavior & research
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Transmission of family identity and consumer response : do consumers recognize family firms?
Ibáñez, María José
;
Santos, Manuel Alonso dos
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
1
,
pp. 6-25
Persistent link: https://www.econbiz.de/10013163232
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