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~subject:"experimental economics"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
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A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
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Luxury brands do not glitter equally for everyone
Aliyev, Farhad
;
Ürkmez, Taylan
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011885032
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