//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"experimental economics"
~subject:"web design"
~subject:"Markenimage"
~person:"Simmonds, Lucy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"eyetracking"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
experimental economics
web design
Markenimage
Advertising
1
Advertising effects
1
Attention
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
1
Consumer behaviour
1
Eye-tracking
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Online-Marketing
1
Perception
1
Prior brand usage
1
Recall
1
Video advertising
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Simmonds, Lucy
Devetag, Giovanna
4
Polonio, Luca
4
ROBU, Adriana-Emilia
3
Di Guida, Sibilla
2
Guida, Sibilla Di
2
Al-Shuaili, Ahmed Hamed
1
Aslan, Ramazan
1
Bae, Mikyeung
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Ferguson, Jodie L.
1
Gaeth, Gary J.
1
Jain, Gaurav
1
Kennedy, Rachel
1
Kilgour, Mark
1
Koslow, Scott
1
Levin, Irwin P.
1
Mohan, Mayoor
1
Nayakankuppam, Dhananjay
1
Nenycz-Thiel, Magda
1
Qiuzhen, Wang
1
Wang, Lei
1
Yu, Yining
1
Zhou, Xinyue
1
Özbeyaz, Abdurrahman
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->