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~type_genre:"Conference paper"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
94
Konsumentenverhalten
94
Eye-tracking
82
eye-tracking
54
Experiment
43
Perception
33
Wahrnehmung
33
Advertising effects
32
Werbewirkung
32
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19
Internet marketing
19
Online-Marketing
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19
Visual attention
16
Decision
15
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14
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11
Game theory
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Markenartikel
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Zahlungsbereitschaftsanalyse
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Online retailing
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Online-Handel
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visual attention
8
Brand image
7
Markenimage
7
Visual perception
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153
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Conference paper
Aufsatz in Zeitschrift
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11
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150
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Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
5
Polonio, Luca
5
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Balcombe, Kelvin G.
3
Coricelli, Giorgio
3
Di Guida, Sibilla
3
Fraser, Iain M.
3
Hausfeld, Jan
3
Huddleston, Patricia T.
3
McSorley, Eugene
3
Oppewal, Harmen
3
Palma, Marco A.
3
Yang, Shuai
3
Badenes-Rocha, Alberto
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Busch, Gesa
2
Camerer, Colin
2
Chen, Sixing
2
Chen, Yasheng
2
Fischbacher, Urs
2
Huddleston, Patricia
2
Jardim, William Carvalho
2
Jin, Jia
2
Krucien, Nicolas
2
Ladeira, Wagner Junior
2
Lamberz, Julia
2
Li, Shu
2
Litfin, Thorsten
2
Meeh-Bunse, Gunther
2
Minahan, Stella
2
Nayga, Rodolfo M.
2
Ryan, Mandy
2
Santini, Fernando de Oliveira
2
Schulte-Mecklenbeck, Michael
2
Simonetti, Aline
2
Spiller, Achim
2
Teckert, Özlem
2
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Journal of business research : JBR
14
Journal of retailing and consumer services
7
Journal of economic behavior & organization : JEBO
5
Games and economic behavior
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
Journal of behavioral decision making
4
Psychology & marketing
4
Electronic commerce research
3
Experimental economics : a journal of the Economic Science Association
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
German journal of agricultural economics : GJAE
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
International journal of wine business research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of management information systems : JMIS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Economic Science Association : a companion journal to Experimental economics
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Accounting and finance
1
Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Behavioral research in accounting
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
China journal of accounting studies
1
Electronic commerce research and applications
1
Eurasian business review
1
European research on management and business economics
1
Financial innovation : FIN
1
Health economics
1
Human resource management
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ECONIS (ZBW)
153
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1
A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context
Bird, Jonathan M.
;
Smart, Philip A.
;
Harris, David J.
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1427-1447
Persistent link: https://www.econbiz.de/10014368588
Saved in:
2
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
3
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
4
Utilising physiological data for augmenting travel choice models : methodological frameworks and directions of future research
Hancock, Thomas O.
;
Choudhury, Charisma F.
- In:
Transport reviews : a transnational transdisciplinary …
43
(
2023
)
5
,
pp. 838-866
Persistent link: https://www.econbiz.de/10014323467
Saved in:
5
The joint effect of investors' trait scepticism and the familiarity and readability of key audit matters on the communicative value of audit reports
Xu, Xin
;
Ye, Fengying
;
Chen, Yasheng
- In:
China journal of accounting studies
11
(
2023
)
1
,
pp. 1-28
issues discussed in the KAM. Additionally, using an
eye-tracking
device, we find that the communicative value of audit …
Persistent link: https://www.econbiz.de/10014316846
Saved in:
6
Gazing through the bubble : an experimental investigation into financial risk-taking using
eye-tracking
Toma, Filip-Mihai
;
Cepoi, Cosmin-Octavian
;
Kubinschi, …
- In:
Financial innovation : FIN
9
(
2023
)
1
,
pp. 1-27
, depending on the presented visual stimuli. Using
eye-tracking
data, we investigated the effects of arousal, attention, and …
Persistent link: https://www.econbiz.de/10014288934
Saved in:
7
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
8
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
9
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
10
Attention and salience in preference reversals
Alós-Ferrer, Carlos
;
Ritschel, Alexander
- In:
Experimental economics : a journal of the Economic …
25
(
2022
)
3
,
pp. 1024-1051
Persistent link: https://www.econbiz.de/10013263518
Saved in:
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