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Consumer behaviour
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con-text-dependent iso-preference contours
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Mapping consumers' context-dependent consumption preferences : a multidimensional unfolding approach
Park, Junghyun
;
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 202-228
Persistent link: https://www.econbiz.de/10013349005
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