Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: Journal of Services Marketing 29 (2015) 5, pp. 331-343
responsibility for the failure and failure severity. Design/methodology/approach – The study is based on a 4 (tangible compensation … (failure severity: low vs high) × 2 (involvement: moderate vs high) design using scenarios in a restaurant context. Findings …