Singh, Neeraj; Kapoor, Sanjeev - In: Journal of Agribusiness in Developing and Emerging Economies 14 (2023) 5, pp. 1176-1194
Purpose Although growing Internet penetration in the hinterlands has attracted agribusinesses to promote digital platforms, farmers are sceptical about using them. The literature discusses agricultural platforms from the theoretical perspective of technological determinism, where the platforms...