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~subject:"Consumer behaviour"
~accessRights:"restricted"
~person:"Gordon, Brett R."
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Consumer behaviour
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Gordon, Brett R.
Li, Tongzhe
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Messer, Kent D.
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Samek, Anya Savikhin
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
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2
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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