Search Results - subject:"figurative"

How allusion enhances consumer response to hope appeals in health messaging

Albinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha - In: Journal of business research : JBR 191 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015419841

Double entry bookkeeping : its philosophical and mathematical underpinnings

Chałupczak, Henryk - In: Business management review : journal of the University … 28 (2025) 1, pp. 89-110

Persistent link: https://www.econbiz.de/10015423988

Explaining training and adjustment diversity in multinational enterprises : literal and figurative interpretations

Symeon Mandrinos; Constance Sat Lin Liew; Nurul Ilma Salleh - In: Journal of Trade Science 12 (2024) 4, pp. 284-303

Purpose - This study emphasises the importance of both literal and figurative interpretations in explaining training … underscore the significance of figurative interpretation in understanding diversity, particularly at the micro level. Literal … interpretation focuses on direct analysis, while figurative interpretation involves an indirect analysis where diversity may not be …

Persistent link: https://www.econbiz.de/10015198787

Intermediary liability and trade in follow‑on innovation

Cuntz, Alexander; Sahli, Matthias - In: Journal of cultural economics 48 (2024) 1, pp. 1-42

Persistent link: https://www.econbiz.de/10014502204

AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent

Baek, Tae Hyun; Kim, Hyoje Jay; Kim, Jungkeun - 2025

Persistent link: https://www.econbiz.de/10015375058

The effect of brand names and logos' figurativeness on memory : an experimental approach

Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014304102

Information clues and emotional intentions: A case study of the regional image of the cultural and creative community

Chen, Yulin - In: Administrative Sciences 9 (2019) 2, pp. 1-27

analyzing the abstract (performance) type of cultural creativity and the figurative (commodity) type of cultural creativity, in … as an example of an abstract cultural creation (performance type), and Green-in-hand as an example of a figurative … and creative institutions of the importance of text and images, and of figurative and abstract information planning in …

Persistent link: https://www.econbiz.de/10012612076

Information clues and emotional intentions : a case study of the regional image of the cultural and creative community

Chen, Yulin - In: Administrative Sciences : open access journal 9 (2019) 2/39, pp. 1-27

Persistent link: https://www.econbiz.de/10012137025

OCEAN traits: who shares more word of mouth?

Ali, Azmat; Ul Haq, Junaid; Hussain, Sajjad; Qadir, Alia; … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 749-773

Persistent link: https://www.econbiz.de/10013277307

Eat, drink, and create content : a multi-method exploration of visual social media marketing content

Fox, Alexa K.; Nakhata, Chinintorn; Deitz, George D. - In: International journal of advertising : the review of … 38 (2019) 3, pp. 450-470

Persistent link: https://www.econbiz.de/10012200271