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Search: subject:"firm motives"
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International journal of economics and business research : IJEBR
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ECONIS (ZBW)
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How attributions of coproduction motives shape customer relationships over time
Güntürkün, Pascal
;
Haumann, Till
;
Edinger-Schons, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 990-1018
Persistent link: https://www.econbiz.de/10014336044
Saved in:
2
CRM purchase intention toward private label brand and trust : investigating the role of manufacturer brand quality,
firm
motives
and perceived risk
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
16
(
2025
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015357909
Saved in:
3
CRM purchase intentions and attitude toward the brand : exploring fit, longevity,
firm
motives
, brand attractiveness and moderating role of WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
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