Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...

This paper analyzes the determinants of R&D offshoring of Spanish firms using infor-mation from the Panel of Technological Innovation. We find that being an exporter, continuous R&D engagement, applying for patents, being a subsidiary, and firm size are factors that positively affect the...

This paper analyzes the determinants of R&D offshoring of Spanish firms using information from the Panel of Technological Innovation. We find that being an exporter, continuous R&D engagement, applying for patents, being a subsidiary, and firm size are factors that positively affect the decision...

The aim of this paper is to examine the effects of nutritional policies on the behavior of firms, particularly in terms of food quality and prices, and to assess the potential impacts of such policies from a public health point of view. We determine how new products that are nutritionally...

The aim of this paper is to examine the effects of nutritional policies on the behavior of firms, particularly in terms of food quality and prices, and to assess the potential impacts of such policies from a public health point of view. We determine how new products that are nutritionally...

In international food markets, voluntary traceability systems have increasedtheir role in guaranteeing high safety and quality standards for the consumer. Suchsystems are also among the strategies firms employ to differentiate products andstrengthen competitive advantage in both the national and...

In international food markets, voluntary traceability systems have increased their role in guaranteeing high safety and quality standards for the consumer. Such systems are also among the strategies firms employ to differentiate products and strengthen competitive advantage in both the national...

The purpose of this study is to stress on two important points. First of all, I wish to draw attention to the IP strengthening, more particularly in software and business methods areas because these informational goods could be viewed as generic assets in digital economy and have a key role for...