Search Results - subject:"football marketing"

The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach

Lefebvre, Florian; Djaballah, Mathieu; Chanavat, Nicolas - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 315-333

Persistent link: https://www.econbiz.de/10014282843

Career patterns of marketing managers in top European football clubs

Nessel, Karolina - In: International journal of sports marketing & sponsorship 23 (2022) 3, pp. 628-644

Persistent link: https://www.econbiz.de/10013370429

French football, foreign investors: global sports as country branding

Chanavat, Nicolas - In: Journal of Business Strategy 38 (2017) 6, pp. 3-10

Purpose This research aims to examine the fundamental elements regarding Paris Saint-Germain (PSG) marketing strategy. Specifically, the objective of this analysis is the implementation of globalizing the club brand of PSG. Design/methodology/approach The author held three 2-h face-to-face...

Persistent link: https://www.econbiz.de/10014847070

French football, foreign investors : global sports as country branding

Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10

Persistent link: https://www.econbiz.de/10011757436