Search Results - subject:"foreign branding"

Congruent versus incongruent branding for emerging market firms

Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237

Persistent link: https://www.econbiz.de/10012483614

Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?

Morovican, Ana Marija; Kummer, Claudia - 2016

-of-origin effect and on foreign branding, a naming strategy designed to evoke associations of a favoured origin by means of the … ascertain how much attention is paid to the country-of-origin at the point of sale. The second one is to clarify whether foreign … branding effects can also be found in connection with the Croatian language. Therefore, an eye-tracking experiment with a …

Persistent link: https://www.econbiz.de/10011920319

The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed

Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10011703177