Villas-Boas, Sofia Berto; Villas-Boas, J. Miguel - In: Management Science 54 (2008) 11, pp. 1951-1960
investigate the role of the rate of consumer forgetting on the timing between sales, and of the rate of consumer learning and menu … costs on the length of a sale. The rate of consumer forgetting can be linked to the length of purchase cycle and the level … consumer forgetting, and that the discount frequency is increasing in the learning rate. The duration of a sale is increasing …