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Consumer behaviour 1 Experiment 1 Feldforschung 1 Field research 1 Internet marketing 1 Konsumentenverhalten 1 Online-Marketing 1 Social Web 1 Social group 1 Social network 1 Social relations 1 Social web 1 Soziale Beziehungen 1 Soziale Gruppe 1 Soziales Netzwerk 1 Viral marketing 1 Virales Marketing 1 freemium communities 1 nonparametric inference 1 online social networks 1 peer effects 1 randomized experiment 1 social contagion 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bapna, Ravi 1 Umyarov, Akhmed 1
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Management science : journal of the Institute for Operations Research and the Management Sciences 1
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ECONIS (ZBW) 1
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Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi; Umyarov, Akhmed - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1902-1920
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