Argandoña, Antonio - IESE Business School, Universidad de Navarra - 2010
Frugality is a little studied virtue, but one that is important to the lives of individuals and families, communities … and broader societies. In this article we consider what we mean by frugality and discuss its role in the decision …-making process, within action theory. This leads us to a normative explanation of why frugality is needed and what it signifies …