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Search: subject:"functional fixedness"
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On breaking
functional
fixedness
: how the aha! moment enhances perceived product creativity and product appeal
Caprioli, Sara
;
Fuchs, Christoph
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10014314342
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