While technology is essential for the survival of micro, small, and medium-sized businesses (MSMEs), their ability to use digital marketing effectively, especially in the wholesale and retail sectors, remains unclear. The study aims to investigate the current state of digital marketing...

This study has a threefold objective: (1) to review the existing literature on the drivers of green logistics practices (GLPs); (2) to propose a conceptual framework for the effective implementation of green logistics practices; and (3) to provide strategic directions for advancing green...

The study examined how consolidated constructs of Blue Ocean Strategy, mediated by Firms' core competence relate to Micro, Small, and Medium Enterprises' competitiveness of the manufacturing and service firms in the six geopolitical zones of Nigeria. Existing researches on Blue Ocean Strategy...

In members of the Association of Southeast Asian Nations (ASEAN) and other countries and economies around the world, financial products and services, as well as tools to manage personal finances, are increasingly digitalised. This paper presents a framework of competencies for digital financial...

Innovation has been cited as the single most critical source of competitive advantage and enables firms to respond creatively to competitive threats and opportunities. That notwithstanding, innovation process has not been well developed and understood. This study aims at addressing this gap by...

This article puts forward an approach to systemic understanding of innovation outsourcing types based on the dialectical combination of the general and the specific in outsourcing practice. The study involved synthesis, systematisation, and development of theoretical and applied approaches to...

This paper proposes a knowledge-based customer-centric strategic model to respond to environmental challenges and achieve sustainable competitive advantage (SCA) in the supply chain management (SCM) context. The proposed model strives to leverage knowledge-based distinctive core competencies...

Globally, sustainable development goals (SDGs), which need to be achieved using the sharing economy, are the focus of many recent studies. This article investigates the impact of sharing economy features such as core competence and resources on achieving SDGs in the tourism industry in the BRICS...