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  • Search: subject:"functions of marketing communication"
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Advertising 1 Communication 1 Internet marketing 1 Kommunikation 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Werbung 1 consumer 1 creators of media content 1 functions of marketing communication 1 marketing communication 1 visualising marketing communication 1
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English 1
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Mazurek-Łopacińska, Krystyna 1 Sobocinska, Magdalena 1
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Economics and business review 1
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Marketing communication in the light of challenges brought about by virtualisation and interactivity
Mazurek-Łopacińska, Krystyna; Sobocinska, Magdalena - In: Economics and business review 2 (2016) 4, pp. 65-76
Persistent link: https://www.econbiz.de/10011635048
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