Peschl, Markus F.; Kerschbaum, Clemens - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 9 (2023) 1, pp. 387-399
When Yvon Chouinard, the founder of Patagonia, started to forge pitons (a piece of climbing equipment) in 1957, he never planned to become a businessman. All he wanted to do was produce climbing gear for his friends and himself. However, half a century later, his company Patagonia (now worth 3...