The purpose of this research was to find out what value rapid prototyping (RP) adds to innovation and creative activity, what challenges it entails, and what sort of innovation it is especially suited for. The research was implemented as a qualitative case study of ten cases. According to the...

Purpose Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational implementation of BMI efforts in large multinational corporations is rather rare. This paper aims to investigate how...