Miao, Miao; Go, I.; Linyuan, Cui; Ikeda, Kayo; Numata, … - In: Journal of Fashion Marketing and Management: An … 28 (2024) 5, pp. 1034-1052
Purpose To investigate (1) the relationship between young adults' behavioural brand loyalty (BBL) and Japanese fashion companies' financial performance (FP) and (2) FP improvement from the perspectives of social media brand engagement (BE) and loyalty programmes (LPs) by applying the complexity...