Nash bargaining theory and recent developments in economic contract theory are employed in the analysis of the marketing channels. Individual dyadic contracts involving payment schedules between members of a simple 3 level channel are investigated with particular reference to monitoring problems...

In the well-known model of bilateral monopoly a single seller of a good faces a single potential buyer. Frequently, each party will be uncertain about the other's reservation price. Thus, in making a price offer each faces a trade-off between his individual gains (if a bargain is successful) and...