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Search: subject:"gender schema theory"
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Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic
Ajina, Ahmad S.
;
Javed, Hafiz Muhammad Usama
;
Ali, Saqib
; …
- In:
Cogent Business & Management
10
(
2023
)
1
,
pp. 1-32
the marketing literature. The current study used two lenses: behavioral reasoning theory and
gender
schema
theory
, to …
Persistent link: https://www.econbiz.de/10014527501
Saved in:
2
Are men from mars, women from venus? : examining gender differences of consumers towards mobile-wallet adoption during pandemic
Ajina, Ahmad S.
;
Javed, Hafiz Muhammad Usama
;
Ali, Saqib
; …
- In:
Cogent business & management
10
(
2023
)
1
,
pp. 1-32
the marketing literature. The current study used two lenses: behavioral reasoning theory and
gender
schema
theory
, to …
Persistent link: https://www.econbiz.de/10014467955
Saved in:
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