Search Results - subject:"general theory of marketing"

Spirit at work : a panacea for ethical problems caused by marketing managers' love of money

Alvi, Tariq Hameed; Tariq, Samia; Atif, Mian Muhammad; … - In: Journal of Asia Business Studies 18 (2024) 6, pp. 1647-1667

Persistent link: https://www.econbiz.de/10015327093

Spirit at work: a panacea for ethical problems caused by marketing managers’ love of money

Alvi, Tariq Hameed; Tariq, Samia; Atif, Mian Muhammad; … - In: Journal of Asia Business Studies 18 (2024) 6, pp. 1647-1667

Purpose Limited research has investigated how spirit at work, functioning as a “good barrel,” fosters ethical decision-making (EDM) even in the presence of unethical managerial behavior (“bad apples”). Therefore, this study aims to investigate the spirit at work, a situational variable,...

Persistent link: https://www.econbiz.de/10015348621

Can religiosity alter luxury and counterfeit consumption? : an empirical study in an emerging market

Kasber, Aya; El-Bassiouny, Noha; Hamed, Sara - In: Journal of Islamic marketing 14 (2023) 7, pp. 1768-1792

Persistent link: https://www.econbiz.de/10014314957

Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline

Vargo, Stephen L.; Wieland, Heiko; O'Brien, Matthew - In: Journal of business research : JBR 164 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014303782

Ethical reputation and retail bank selection : a sequential exploratory mixed-methods study in an emerging economy

Butt, Irfan; Ul-Haq, Shoaib; Shareef, Mahmud Akhter; … - In: International journal of bank marketing 40 (2022) 7, pp. 1526-1554

Persistent link: https://www.econbiz.de/10013532382

Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought

Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62

Persistent link: https://www.econbiz.de/10011883307

Why broadened marketing has enriched marketing

Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22

Persistent link: https://www.econbiz.de/10011919210

Marketing's identity crisis : insights from the history of marketing thought

Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17

Persistent link: https://www.econbiz.de/10011919230

Modifying reality : marketing for the 22nd century

Paz, Gabriel H. de la - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 246-261

Persistent link: https://www.econbiz.de/10010408202

Toward the general theory of marketing: The state of the art and one more approach

Cherenkov, Vitally I. - Graduate School of Management, St. Petersburg State … - 2010

construct the general theory of marketing. The attention, in considerable part, is focused on understanding general theory of …-known Western marketing scholars are estimated as the approaches to the general theory of marketing only. The hypotheses concerning … author has made the conclusion the kit of tools for designing the general theory of marketing is to be added by an analytical …

Persistent link: https://www.econbiz.de/10008670579