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  • Search: subject:"generation theory"
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Year of publication
Subject
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generation theory 3 corporate culture 2 employer image 2 generation Z 2 job enlargement 2 job enrichment 2 management style 2 social capital 2 value system 2 Advertising 1 Advertising effects 1 Bank 1 Consumer behaviour 1 Corporate culture 1 Decentralisation 1 First Generation Theory 1 Fiscal Federalism 1 Junge Arbeitskräfte 1 Konsumentenverhalten 1 Personalbeschaffung 1 Recruitment 1 Schock 1 Second Generation Theory 1 Shock 1 Social capital 1 Sozialkapital 1 Theorie 1 Theory 1 Unternehmenskultur 1 Visual perception 1 Visuelle Wahrnehmung 1 Werbewirkung 1 Werbung 1 Young workers 1 consumer behavior 1 eye tracking research 1 shock tactics in advertising 1
more ... less ...
Online availability
All
Free 4
Type of publication
All
Article 3 Book / Working Paper 1
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
All
English 3 Undetermined 1
Author
All
Lytvynenko, Olena 2 Momot, Vladimir 2 Gaugas, Tatiana 1 Prakash Chandra, Jha 1
Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
All
E-Finanse : finansowy kwartalnik internetowy 1 Eastern European journal for regional studies 1 MPRA Paper 1 e-Finanse: Financial Internet Quarterly 1
Source
All
ECONIS (ZBW) 2 EconStor 1 RePEc 1
Showing 1 - 4 of 4
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Eye-tracking in advertising research : an investigation among generation Z and Y of shock tactics' effectiveness
Gaugas, Tatiana - In: Eastern European journal for regional studies 9 (2023) 2, pp. 125-141
Persistent link: https://www.econbiz.de/10015399374
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Adjusting bank recruitment to the specifics of the millennial generation as conditions of attractiveness decline for employment in the banking sector
Momot, Vladimir; Lytvynenko, Olena - In: E-Finanse : finansowy kwartalnik internetowy 15 (2019) 4, pp. 73-82
The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial...
Persistent link: https://www.econbiz.de/10012182745
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Cover Image
Adjusting bank recruitment to the specifics of the millennial generation as conditions of attractiveness decline for employment in the banking sector
Momot, Vladimir; Lytvynenko, Olena - In: e-Finanse: Financial Internet Quarterly 15 (2019) 4, pp. 73-82
The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial...
Persistent link: https://www.econbiz.de/10013466233
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Cover Image
Theory of Fiscal Federalism: An Analysis
Prakash Chandra, Jha - Volkswirtschaftliche Fakultät, … - 2012
critically analysed the first generation theory and second generation theory of fiscal federalism. Though the later approaches … argues that second generation theory is an ongoing effort to build a theory in response to fiscal challenges facing a number … adequately explained by employing the first generation theory. …
Persistent link: https://www.econbiz.de/10011109772
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