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  • Search: subject:"generational cohort differences"
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Cohort analysis 1 Competitive advantage 1 Consumer behaviour 1 Kohortenanalyse 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Wein 1 Weinbau 1 Wettbewerbsvorteil 1 Wine 1 Wine industry 1 competitive advantage 1 generational cohort differences 1 generational cohorts 1 marketing communication 1 wine terroir 1
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Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Arseniou, Spyridon 1 Bouloumpasi, Elisavet 1 Fourkioti, Glykeria 1 Kamenidou, Irene 1 Karampatea, Aikaterini 1 Mamalis, Spyridon 1 Skendi, Adriana 1
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Journal of Tourism, Heritage & Services Marketing : JTHSM 1
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ECONIS (ZBW) 1
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Complying winery marketing strategies based on attitudes and perceptions towards winery terroir
Mamalis, Spyridon; Kamenidou, Irene; Karampatea, Aikaterini - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 10 (2024) 1, pp. 65-78
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