Tholath, Deepa Ittimani; S.J., Fr. Casimirraj - In: International Journal of Virtual Communities and Social … 8 (2016) 1, pp. 1-18
In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer...
