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Search: subject:"global/local identity"
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Consumer behaviour
4
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Brand
2
Brand image
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Markenimage
2
global-local identity
2
global/local identity
2
Collectivism
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Designation of origin
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Globalisierung
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Multinationales Unternehmen
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National culture
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Nationalkultur
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Privater Konsum
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Rules of origin
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Share Economy
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Ursprungsregeln
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collectivism
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consumer ethnocentrism
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consumption openness
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cosmopilitanism
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cosmopolitanism
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country-of-origin effects
1
ethnocentrism
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individualism
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perceived brand globalness
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perceived consumer effectiveness
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preference for access-based consumption
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sharing economy
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Arslanagic-Kalajdzic, Maja
1
Balabanis, George
1
Bartsch, Fabian
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Czarnecka, Barbara
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Davvetas, Vasileios
1
Diamantopoulos, Adamantios
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Eisend, Martin
1
Janakiraman, Narayanan
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Mandler, Timo
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Nie, Xiaodong
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Qiao, Jiayu
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Schivinski, Bruno
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Stathopoulou, Anastasia
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Journal of international marketing
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Journal of consumer behaviour
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Journal of marketing research
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ECONIS (ZBW)
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How does
global-local
identity
affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong
;
Yang, Zhiyong
;
Zhang, Yinlong
; …
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
Saved in:
2
Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
Saved in:
3
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
4
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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