Search Results - subject:"global customers"

Yip, Yip, G.S. - Erasmus Research Institute of Management (ERIM), … - 2009

. The paper is based on Chapter 1 of George S. Yip and Audrey Bink, Managing Global Customers: An Integrated Approach … 22 multinational companies, both global suppliers and global customers. This research involved personal interviews with …, Oxford University Press, 2007. The book takes a strategic, total business, and not just sales approach to managing global …

Persistent link: https://www.econbiz.de/10010730464

Managing Global Customers

Yip, G.S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2009

Persistent link: https://www.econbiz.de/10004994240

Fit for global customers: how ALTANA mastered the journey to a customer-centric organization

Lindner, Detlev; Senn, Christoph - In: Journal of Business Strategy 36 (2015) 4, pp. 3-10

Purpose – The purpose of this paper is to describe the implementation journey of global account management (GAM) programs. ALTANA’s case offers a good example of the challenges a supplier faces when attempting to ascend into the highest supplier league – as well as lessons on how they can...

Persistent link: https://www.econbiz.de/10014847212

Fit for global customers : how ALTANA mastered the journey to a customer-centric organization

Lindner, Detlev; Senn, Christoph - In: Journal of business strategy 36 (2015) 4, pp. 3-10

Persistent link: https://www.econbiz.de/10011407014