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~language:"deu"
~subject:"Markenführung"
~person:"Huber, Jan-Alexander"
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Markenführung
Advertising effects
2
Brand management
2
Consumer goods marketing
2
Inter-firm cooperation
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2
Unternehmenskooperation
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Huber, Jan-Alexander
Ahlert, Dieter
5
Meurer, Jörg
5
Perrey, Jesko
5
Burmann, Christoph
4
Huber, Frank
4
Meffert, Heribert
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Regier, Stefanie
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Boch, Sonja
3
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Büttner, Miriam
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König, Verena
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Pförtsch, Waldemar A.
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Vaih-Baur, Christina
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Völckner, Franziska
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Wiedmann, Klaus-Peter
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Baumgarth, Carsten
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Pietzcker, Dominik
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2
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
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ECONIS (ZBW)
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Co-Branding als Strategieoption der Markenpolitik : Kaufverhalten bei Co-Brand-Produkten und negative Rückwirkungseffekte auf die Muttermarken
Huber, Jan-Alexander
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509273
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2
Co-Branding als Markenstrategie : ein State of the art
Huber, Jan-Alexander
;
Helmig, Bernd
-
2003
Persistent link: https://www.econbiz.de/10001798072
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