EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"goodwill model"
Narrow search

Narrow search

Year of publication
Subject
All
ACT-R model 1 Advertising 1 Advertising effects 1 Advertising experiments 1 Beziehungsmarketing 1 Carryover effects 1 Cognition 1 Cognitive psychology 1 Consumer behaviour 1 Customer value 1 Experiment 1 Feldforschung 1 Field experiments 1 Field research 1 Goodwill model 1 Kaufentscheidung 1 Kognition 1 Konsumentenverhalten 1 Kundenwert 1 Long-term effects of ad 1 L’Hôpital-type rules for monotonicity 1 Memory-based model 1 Ornstein–Uhlenbeck process 1 Purchase decision 1 Randomized field experiments 1 Relationship marketing 1 Repeated advertising 1 Risikoaversion 1 Risk aversion 1 Search advertising 1 Spacing effect 1 Stochastic process 1 Stochastischer Prozess 1 Temporal spacing 1 Theorie 1 Theory 1 Time 1 Werbewirkung 1 Werbung 1 Zeit 1
more ... less ...
Online availability
All
Undetermined 1
Type of publication
All
Article 2
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2
Language
All
English 2
Author
All
Kanoria, Yash 1 Lobel, Ilan 1 Lu, Jiaqi 1 Sahni, Navdeep S. 1
Published in...
All
Mathematics of operations research 1 Quantitative marketing and economics : QME 1
Source
All
ECONIS (ZBW) 2
Showing 1 - 2 of 2
Did you mean: subject:"goodwin model" (20 results)
Cover Image
Managing customer churn via service mode control
Kanoria, Yash; Lobel, Ilan; Lu, Jiaqi - In: Mathematics of operations research 49 (2024) 2, pp. 1192-1222
Persistent link: https://www.econbiz.de/10014564974
Saved in:
Cover Image
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...