Jell-Ojobor, Maria; Windsperger, Josef - In: International Marketing Review 34 (2017) 6, pp. 814-884
international governance modes. Design/methodology/approach The study applies qualitative methods, such as in-depth case analysis … international governance modes. The investigation of the complex governance structure phenomenon requires a holistic analysis … governance modes from a variety of theoretical perspectives which are the organizational economics, strategic management, and the …