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Conjoint analysis 1 choice modeling 1 consumer choice 1 consumer preferences 1 greedoid algorithm 1 lexicographic heuristics 1 noncompensatory heuristics 1
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Free 1
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Article 1
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English 1
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Dieckmann, Anja 1 Dietrich, Holger 1 Dippold, Katrin 1
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Judgment and Decision Making 1
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Compensatory versus noncompensatory models for predicting consumer preferences
Dieckmann, Anja; Dippold, Katrin; Dietrich, Holger - In: Judgment and Decision Making 4 (2009) 3, pp. 200-213
a rating and a ranking task. The lexicographic model derived from the greedoid algorithm was better at predicting … options to derive a decision, while there is growing evidence for the use of simplifying heuristics. Recently, a greedoid … algorithm has been developed (Yee, Dahan, Hauser \& Orlin, 2007; Kohli \& Jedidi, 2007) to model lexicographic heuristics from …
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