Mathew, Asish Oommen; Jha, Abhishek Nath; Lingappa, … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-24
Indian context through motivated consumer innovativeness (MCI), green image, and perceived risk. We analyzed the … influence on attitude. Green image had a significant positive effect on attitude towards drone usage. Other components of MCI …