aims to investigate how digital nudges with informational provisions influence green purchase intentions. …

the authors’ knowledge, this is one of the first studies investigating the antecedents to green purchase intentions across … concern, PCE, green self-identity and social influence positively relate to Danish Generation Z consumers’ green purchase … intentions. However, results also suggest that the influence of the different factors varies across product categories. Practical …

' green purchase intentions; however, green perceived availability had the slightest impact on university students' intention … students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is … not a critical influencing factor when it comes to green purchase intentions of university students. The implications of …