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Communication
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Employee retention
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Kommunikation
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Mitarbeiterbindung
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Modellierung
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Scientific modelling
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group and corporate identification
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marketing communications industry
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organisational commitment
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organisational identification
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perceived external prestige
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structural equation modelling
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Golob, Urša
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Podnar, Klement
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Journal of business economics and management
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The twin foci of organisational identification and their relevance for commitment : a study of marketing communications industry
Podnar, Klement
;
Golob, Urša
- In:
Journal of business economics and management
16
(
2015
)
1
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011515795
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