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They never buy alone : the analysis of industrial consumer satisfaction as a
group
level
construct
Herbst, Uta
;
Austen, Viola
;
Merz, Michael A.
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
6
,
pp. 475-485
Persistent link: https://www.econbiz.de/10010222417
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